Our Approach

Between traditional and digital channels, today’s marketers have a dizzying array of options for reaching audiences. However, while there might be more ways than ever to get in front of your audience, this also means that your audience is increasingly bombarded with other, similar attempts to get their attention. How do you make your message stand out and compel your audience to action? The solution is to create truly engaging, interactive experiences that bridge the gap between the physical and digital world.

Enhancing User Engagement

There are myriad ways to accomplish this goal, and although ninety2i approaches every client challenge differently, we are guided by five core principles:

Engage

capture audience attention

Educate

communicate information in a concise and dynamic manner

Evolve

transition the audience from a physical to a digital experience

Extract

capture and retain user interactions, preferences and data

Evaluate

track the user’s journey by measuring engagement, interactions, behaviors, obstacles and results