Analytics

eBridge Analytics can be layered on top of our Arc and webkey USB-based solutions, as well as optical media, such as CDs and DVDs, to provide highly detailed campaign analytics. eBridge provides tracking at a more granular level than services like Google Analytics. For example, with an eBridge Arc campaign, you can tell how many times users inserted the USB device into their computers and launched your application. You can also set up builds, Campaign IDs and other unique identifying factors in order to segment your audience and provide demographic reporting.

The beauty of eBridge lies in its customizability. A simple online portal lets you login to your eBridge account, where you’ll have access to real-time analytics dashboards and custom reports. With custom reports, you can track when, where and how targets are using your application. What time of day are people using your device? Which day of the week? Is a particular geographic region overrepresented? eBridge can tell you that. You can also build out user paths to determine how people are navigating your application. If you can imagine it, you can track it with eBridge.

Creating custom dashboards is a service that ninety2i is happy to provide for clients because we understand the value of real-time data. Want to see your website’s average time on site, your last four emails’ open rates and how your PPC campaign is performing today? We can build a custom dashboard that will show you all of that and more, with up-to-the-hour accurate data. Our dashboards automatically refresh at fixed intervals, so you can leave them up and continue to get updates throughout the day. We can also set up multiple dashboards to play in a loop, allowing you to cycle through dozens of KPIs in a matter of minutes. We can also style and brand your dashboards for added personalization. If you’re looking for a way to show a quick overview of campaign performance across multiple channels, look no further than our custom dashboards.

ninety2i Insights allows you to take a list of leads or customer contacts and run them against an enormous database of online user profiles. A list that includes your customers’ first names, last names and zip codes is all it takes to match them with profiles that include estimations of age, gender, income and more. Even better, this individual-level information can be aggregated at a list level and compared against national or regional averages to determine how your customers skew across dozens of demographic categories. With ninety2i Insights, you can leverage the information you already have about your customers to learn more about them than you ever thought possible.